Description

Major : Mandatory

Market Analytics in Economics

F.Y.B.Com. : Semester – II

As Per NEP 2020
(w.e.f. the Academic Year 2024-25)

Syllabus

Module – 1 : Market Analytics – I (15 Lec.)
♦ Meaning, Characteristics, Advantages and Disadvantages of Marketing Analytics, Market Data Sources (Primary and Secondary)
♦ Market Sizing : Meaning and Approaches (Top-down, Bottom- up and Supply side), PESTLE Market Analysis, Porter Five Force Analysis
♦ Data Analysis Techniques – Descriptive Statistics (Mean, Median, Mode, Standard Deviation), Inferential Statistics (Correlation, Regression Analysis), Data Visualization (Charts, Graphs), Time Series Analysis, Sales Forecasting – Introduction, Simple Linear Regression and Multiple Regression Model to Forecast Sales

Module – 2 : Market Analytics – II (15 Lec.)
♦ Customer Analytics : Customer Lifetime Value : Concept, Basic Customer Value, Measuring Customer Lifetime Value, Using Customer Value to Value a Business
♦ Market Segmentation – Meaning and Benefits of Market Segmentation, Demographic, Psychographic, Geographic and Behavioral Segmentation
♦ Pricing Analytics – Pricing Policy and Objectives, Price Elasticity, Estimating Linear and Power Demand Curves, Optimize Pricing, Pricing Multiple Products, Profit Maximizing Strategies Using Non-linear Pricing Strategies, Price Skimming and Sales